From Norwegian roots to a Nordic retail group

Kid Group today

Kid ASA is a Nordic home and interior retail group operating the Kid Interiør and Hemtex brands. The Group offers a broad assortment of home textiles, curtains, bed linen, furniture and interior accessories through physical stores and online channels.

Kid Group designs, sources, markets and sells its product assortment. Shared capabilities across sourcing, logistics, technology and category development allow the Group to combine strong local brands with the scale and efficiency of a common Nordic platform.

Two brands across four markets

Kid Interiør serves the Norwegian market through an extensive nationwide store network and its online store. Hemtex operates in Sweden, Finland and Estonia through fully owned and franchise stores, supported by established e-commerce channels.

The brands retain their distinct identities and local market positions while benefiting from shared Group resources and expertise. Together, they provide Kid ASA with a diversified presence across four Nordic markets and a platform for continued development across stores, product categories and digital channels.

Our history

Kid Group has evolved from a Norwegian family business into a listed Nordic home and interior retail group.

1937 — The beginning
Kid’s roots date back to the establishment of the JAG shoe factory by the Gundersen family.

1953 — The first store
The family opened its first retail store, selling shoes alongside early wool-filled duvets.

1973 — Hemtex is founded
Hemtex was established in Sweden and developed into a specialist home-textile retailer with operations across several Nordic markets.

Late 1970s — A focus on the home
Kid increased its focus on interior textiles and began developing and producing its own products.

2013 — Online expansion
Kid launched its online store, adding a digital sales channel alongside its growing physical store network.

2015 — Listed on Oslo Børs
Kid moved into a new headquarters and logistics facility in Lier and was listed on the Oslo Stock Exchange on 2 November 2015.

2019 — Kid and Hemtex join forces
Kid ASA acquired Hemtex, bringing together two established home and interior brands and creating a broader Nordic retail group.

2025 — A shared Nordic platform
The Group consolidated its logistics operations in a common warehouse in Sweden, creating infrastructure designed to support both brands and future growth.

2026 — Entering a new digital market
Hemtex launched online sales in Germany through a digital-first pilot, extending the brand beyond its established Nordic markets.